ILLUMINATOR
Universal Music Group
A new music marketing initiative, Illuminator is an exclusive, invite-only, Australia-wide event series presented on the big screen. This bespoke music roadshow is dedicated to breaking news, providing exclusive insights, and amplifying Universal’s frontline international artists.
Illuminator is a ‘music television’-style Top Ten countdown show. In 2024, it brings a heavy-hitter international lineup—D4VD, Ice Spice, Dylan and Stephen Sanchez—front and center for key media and streaming partners, connecting with audiences across the Australian Pacific region.
We led the project from the top down—crafting bespoke branding and delivering a comprehensive event creative toolkit. This ensured cohesive, beautifully executed touch-points across the entire campaign.